Privacy policy



Who we are

Here you will find the Effektivitetsverket AB (trading as Effektiv Nu) privacy policy with information on how we collect, process and share the data that we collect through our website:


Why we collect personal data

Effektiv Nu only collects and processes the personal data required to fulfil our commitments to our customers and visitors. This is to ensure that we can deliver good service, gain a better understanding of our customers’ and visitors’ needs and wishes and obtain information on how we can improve.


The personal data we collect


Contact form

The website’s contact form allows you to communicate with Effektiv Nu. This is achieved by forwarding the form to the email address registered for the domain name. If the contact information you provide in the form constitutes personal data, the procedure means that personal data is processed. Effektiv Nu is then data controller for this processing.

The legal basis for the processing of personal data is your consent. The purpose of personal data processing is to enable contact between you and Effektiv Nu and is not used for any other purpose.

Forwarding of the form means that Effektiv Nu discloses personal data to a third party, the domain name holder. Immediately after forwarding has taken place, the form is deleted and in connection with said deletion, Effektiv Nu’s personal data processing ceases. Effektiv Nu only saves information that contact has been made with the holder.



If you leave a comment on our website, you can choose to save your name, email address and website address in cookies. This is for your convenience so that you do not have to fill in this information again the next time you write a comment. These cookies expire are valid for one year.

If you visit our login page, we will create a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal information and disappears as soon as you close your browser.

When you log in, we will also create several cookies to save information about your login and choices you have made regarding how content should be displayed. Login cookies are valid for two days and layout selection cookies are valid for one year. If you tick “Remember me”, your cookie will remain for two weeks. If you log out of your account, login cookies will be deleted.


Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in exactly the same way as if the visitor had visited the other website.

These websites may collect information about you, use cookies, embed third-party tracking systems and monitor your interaction with said embedded content, including tracking your interaction with this embedded content if you have an account and are logged in to the website in question.


Who we share your data with


How long we keep information about you

For users who register on this website (if this option exists), we also save personal data that they provide in their user profile. All users can view, edit and delete their own personal data at any time (except username). The site administrators can also view and edit this information.


Your rights regarding your data

If you have an account have left comments on this website, you can request an export file containing the personal data we hold about you, including all data you have given us. You can also request that we delete all personal data we have about you. This does not include information we are required to store for administrative, legal or security reasons.


If you feel that your rights are not respected by Effektiv Nu, you have the right to contact the Swedish Authority for Privacy Protection (IMY).